Eartsight
Earthsight: One Voice for a Global Watchdog
When Projects Speak Differently, the Brand Loses Its Voice
THE CHALLENGE
When Projects Speak Differently, the Brand Loses Its Voice
Earthsight exposes environmental crime worldwide. Their work was powerful — but split across many standalone project brands with different looks. Our brief: unify the identity, make the organisation instantly recognisable, and strengthen credibility where reputation and media impact are everything.
Strong Stories Deserve a Strong System
We created a single visual language that respects Earthsight’s roots while making content clearer and more digital-first. The system balanced urgency and trust: a vivid, hopeful green; bold, legible typography; flexible layouts that foreground evidence (reports, data, images); and simple rules teams can actually use. We topped it off with a user-friendly CMS gave the client full control over their web content.
OUR APPROACH
What
we Made
A unified brand that coherently houses multiple investigations and sub-projects.
A new website that brings articles, reports, and projects under one roof with consistency across pages and sections. We made sure to retain web traffic even after rebranding several projects with a detailed SEO strategy.
Story assets: covers, social visuals, newsletter modules — designed for fast production and strong recognition.
Practical guidelines to help internal teams and partners keep the signal strong without heavy policing.
THE IMPACT
Why It Worked
Unifying the identity made it easier for audiences (and media) to recognise Earthsight and trust what they publish. The design puts facts and stories up front, not decoration — so the brand adds weight to investigations rather than distracting from them.
THE RESULT
A CLEAR AND CONSISTENT BRAND PRESENCE
A clear, credible presence across web, social, and newsletters.
Less fragmentation:
projects reinforce the parent brand instead of competing with it.
Faster publishing with reusable, on-brand templates—more time for journalism, less for formatting.
Stronger recognition and authority in a space where clarity and trust decide whether a story travels.
-
330%
Increase
in pageviews -
-11.3%
Bounce
rate -
3.6x
More time spent
on articles -
1
Recognisable
brand
Our Takeaway
When work is high-stakes, the brand should help, not get in the way. Creating one simple system, built for digital and built for teams, turned Earthsight’s projects and sub-brands into one trusted voice without losing the edge of their investigations.
Contact Us
LET'S DO SOMETHING BIG TOGETHER
New projects, old projects, careers, press and other inquiries — reach out to us with anything.
Thank you
