bobcat
Bobcat
Marketing Portal
One Login, Everything Dealers Need
THE CHALLENGE
AN ECOSYSTEM
IN NEED OF SOME
LOVE
Bobcat dealers needed a single place for sales, marketing, and product resources — not five different logins and a lot of digging.
Behind the scenes, the ecosystem had grown into a bit of a patchwork. Dealers were jumping between systems to get everyday sales, marketing, and product info. Content lived in silos, languages got in the way, and marketing sometimes had to act like IT support.
our approach
Build Around HowDealers ActuallyWork
Our new, in-house developed Marketing Portal brought all key tools together into a one-stop workspace. We mapped the real workflow (what people look for first, how they search, who needs what) and organised the portal around that journey.
how we worked
WHAT WE BUILT
A Dealer’s
Daily Driver
The goal was clear: one login, an engaging dashboard, content that adapts by role, product, and country, and multi-language support where AI helps with first drafts and people keep quality high. The new Marketing Portal is a convenient “front door” that saves time instead of creating more work.
The solution
From Scattered
Tools to
a Daily Hub
One portal, many apps: from digital asset management and brochure ordering to a tech knowledge base, it’s all in one place.
Personalised News Center: feed by product & role, related reads, smart filters/search, and no more inbox digging to find content.
Dynamic widgets: reusable blocks pulling fresh content into the right pages and newsletters.
Multi-language at scale: more languages supported; AI translations with internal quality control and disclaimers where needed.
Three dealer networks covered: one system, configurable for different structures and permissions.
OUR TAKEAWAY
The redesigned portal lets dealers reach current materials faster, while marketing spends less time on finding assets or information and more on quality. From our experience, the adoption improves when the a tool actually saves time and speaks your language, and the business benefits from consistent, up-to-date communication across several dealer networks are clear to all stakeholders very soon.
Contact Us
LET'S DO SOMETHING BIG TOGETHER
New projects, old projects, careers, press and other inquiries — reach out to us with anything.
Thank you
