bobcat
Brief & goals
What began years ago as small updates grew into a long-term partnership. Today we maintain and develop most Bobcat websites across EMEA and ALAO regions (i.e. everything except North America): the global bobcat.com space with local country sites and selected microsites.
our approach
The goal? Keep sites stable, current, and easy to use, while supporting sales by generating high-quality leads, adding fresh content, and making steady improvements that support the brand’s growth across regions.
To show measurable impact, another area of focus was sophisticated analytics and content testing.
TWO REGIONS, TWO REALITIES
We were brought in after a failed launch left the region without a functioning site. First step: get the basics working. Next: rebuild a solid structure and move into regular maintenance and optimisation, with a roadmap for future development.
our approach
We started with minor technical tasks and forms, earned Bobcat’s trust, learned more about the product, business model, and we progressively took on full site management and ongoing development. That depth now helps us get new tasks done faster and smarter.
OUR APPROACH
A good website means nothing if it doesn’t support sales. Our goal was to keep strengthening customer confidence and come up with a solid strategy for generating leads.
OUR STRATEGY
We didn’t just “keep the lights on.” We combined reliability (sites stay up, content stays accurate) with practical development (small, frequent upgrades that solve real user and team problems). In EMEA, our long experience and product knowledge translate into fewer surprises and better choices. In ALAO, rapid stabilisation proved valuable — then structure and process kept the momentum.
THE IMPACT
Stability first: Sites across EMEA and ALAO run smoothly, even with frequent updates.
Focus on sales: Continuous improvements to the customer journey with product information and guides, brand content (“Why Bobcat”), etc.
Time saved for teams: Easier publishing and tools mean less firefighting, more focus on campaigns and sales support.
User wins: Faster, clearer paths to dealers, forms, and product info.
Ready for what’s next: A cleaner platform that supports new markets, products, and content without drama.
WHAT REALLY WORKS
Day-to-day operations: content updates, product changes, campaign support.
Continuous improvements: performance, UX, and accessibility tweaks that add up. Example: an AI-based search tool that hugely improved search speed and accuracy.
Content strategy and creation: regular additions to the product and brand content, strengthening Bobcat’s position and solidifying customer confidence.
Clear processes for multi-language, multi-market publishing — so local teams can work quickly without breaking consistency.
Our Takeaway
Call it “maintenance,” but the value is bigger: a reliable, connected, content-rich and strategically developed web ecosystem that drives sales and grows with the brand. We keep things working today and quietly make them better for tomorrow.
Contact Us
New projects, old projects, careers, press and other inquiries — reach out to us with anything.
Thank you
