CTP

  • Digitalisation
  • International Coverage

CTP Property Finder:
When Customers Search,
They Should Find

From “Nice Feature” to a Business-Critical Tool

THE CHALLENGE

Brief
& goals

The Property Finder is where CTP’s future deals begin. The old version wasn’t keeping up with how people actually search across countries and parks.

Together with CTP, we set out to rebuild it so prospects can find the right space quickly — and to help CTP guide leads directly.

our approach

Shared
Vision, Clear
Direction

CTP knew the tool needed a rethink; they didn’t have 
the team resources to do a thorough customer research 
and a strategy in-house. We wanted to deepen the partnership and raise the bar. Our goals aligned: create an international search experience that meets user needs, supports sales, and reflects CTP’s position as 
a market leader in the EU.

how we worked

A Cross-Team Project
Without Stopping
the Business

This touched many teams on both sides — product, marketing, sales, data, and content. We defined ownership for each piece, and kept releases small so the site kept working while we improved it.

OUR APPROACH

Two Phases: Quick
Wins, Then a New
Generation

Phase 1: Immediate UX/UI Improvements
In the first month, we updated the existing solution 
by fixing the basics: clearer filters, easier comparisons within a park, and cleaner detail views. We connected the tool to HubSpot so CTP could understand intent and help users faster — with better profiling and warmer handovers to sales.

Phase 2: A New Property Finder

We then designed a next-gen tool based on research and the CTP marketing strategy: smarter filtering, cleaner results, and a structure ready for future features like deeper personalisation or park-to-park comparisons. The tool was built to scale across countries and languages. The new Property Finder will serve as a crucial source of customer information for years to come.

THE IMPACT

Why it
worked

We improved what users touch first (search and filters), and what the business needs most (lead context and delegation). Clear UX + CRM insight means less friction for the customer, and more information for sales. And by shipping in two steps, CTP saw benefits fast while we built a long-term solution.

the solution

What we delivered

A reworked search experience</br>that helps international users find relevant spaces quickly.

HubSpot integration to capture intent and support timely, helpful follow-ups.

A new Property Finder designed for ongoing development: scalable structure, clean UI, and room for personalisation and comparisons.

A repeatable process for cross-team collaboration that doesn’t slow the site — or the business.

OUR TAKEAWAY

Great search isn’t a nice-to-have feature 
— it’s a lead generation tool and a revenue path. The best approach, in our eyes, is to fix the essentials fast, connect to the CRM, 
and build a tool that grows with the brand across markets. 

Contact Us

LET'S DO SOMETHING BIG TOGETHER

New projects, old projects, careers, press and other inquiries — reach out to us with anything.

Thank you

Maybe something interesting will grow!