Bobcat
Bobcat Airends:From Blank Briefto Launch-Ready 3D
THE CHALLENGE
Brief& goals
Bobcat North America (then Doosan Portable Power) needed a product video for a new airend line.
The ask was simple but open: show the product clearly, make it launch-ready, and emphasise drop-in replacement, compatible with older units and competitor components.
our approach
From Zeroto Story
We proposed and created a product film made fully in 3D: clean, technical, and confident.
We wrote a short script, built and optimised the 3D model from client inputs and references, and developed animation sequences that demonstrate function and fit.
When the project paused for the Bobcat rebrand, we kept the work ready to relaunch. Our fully 3D workflow allowed us to create a new video with updated brand elements without having to start from zero, and at a fraction of the price.
We completed end-to-end production: animation, edit, VO, and music, while updating colours, logos, and motion accents to match the new identity.
What we made
A TRULY INTEGRATED,FULL 3D WORKFLOW
3D productvideo
Introducing the new Bobcat Airends (YouTube + trade show format) with highly realistic details like believable wear on metal parts.
Completeproduction
Script, 3D modelling & animation, FX, edit, English voiceover, music.
Reusableassets
Stills, short cuts, and teasers derived from the master 3D scene.
Why it worked
We turned anopen brief intoa clear story
What it is, why it matters, and how it replaces older/competing parts. The 3D approach made complex features easy to understand, while the rebrand refresh kept the piece perfectly on-brand under a tight deadline.
the impact
TURNING HEADS,OPENING DOORS
Launch support on YouTube and as a trade show centrepiece, with a system in place for the entire product life cycle.
Faster content creation for future channels using the same 3D assets (stills, teasers, cutdowns).
Kept project costs reasonable thanks to smart planning and workflow.
Helped kick-start our collaboration with Bobcat North America — leading to further 3D and creative projects.
Our Takeaway
A strong creative system beats a long brief. Start with the outcome, build the right format, and deliver assets that work long after the first launch.
Contact Us
LET'S DO SOMETHING BIG TOGETHER
New projects, old projects, careers, press and other inquiries — reach out to us with anything.
Thank you
