Shifto
Start With People, Then Design
New Era
Shifto was a new platform offering online therapy with a focus on kids, teens, and young adults, plus education and prevention content in mental health. Our job: define the brand, build a visual identity that feels safe and modern, and create communication that works in real digital life.
Our Approach
FINDING THE VOICE
Step 1
Logo, colour system, type, UI components, illustration/photography style, and accessible layouts tuned for mobile use.
Step 2
Pain and authentic-feeling language, supportive tone, content warnings where appropriate, and structure that respects attention spans.
Step 3
Website foundations, social profiles and templates, therapist video profiles, and a mental-health ebook built for a young, digital audience (short chapters, scannable tips, and peer-friendly language).
Step 4
Practical rules on imagery, caption lengths, do/don’t phrasing, and how to adapt content for sensitive topics.
We created a sleek ebook about mental wellbeing: understanding your emotions, routines for mental hygiene, when and how to ask for help. No preaching — just helpful tips in a Gen Z-friendly language in a format that’s always at hand on your smartphone.
THE IMPACT
We tested in the real world, not just internally. The Gen Z work group gave fast, honest feedback; we iterated designs and copy to reduce friction (less clinical, more kind; fewer walls of text, more “what to do next”). Creative choices were guided by evidence: readability scores, tap/scroll behavior, and workshop notes, not guesswork.
OUR TAKEAWAY
A trustworthy, calm identity that feels human (not medical) and fits TikTok/Instagram/YouTube as well as the site.
Fewer barriers to engagement
(clear language, shorter formats, safety cues).
Ready-to-use content systems
(for social, site, and the ebook) that Shifto’s team can scale without losing the tone.
A stronger bridge to parents: parallel messaging that informs without speaking over young users or disrespecting the way they see things.
KEY INSIGHT
Design follows evidence. When you co-create with the audience, bring mental-health literacy to the table, and ship content in the formats they already use, you get a brand that feels safe, looks modern, and actually gets read.
Contact Us
New projects, old projects, careers, press and other inquiries — reach out to us with anything.
Thank you
