Bobcat
Bobcat Club: FromCostly Logistics toDigital Motivation
THE CHALLENGE
Brief& goals
Bobcat needed a better way to keep dealers and sales reps active, informed, and motivated. The legacy rewards program was expensive and slow: points were swapped for physical items shipped from the UK to markets as far as Africa. Our goal: design a modern, engaging system that’s fun to use, easy to scale, and cost-effective to run.
our approach
Our approach
Make MotivationVisible (and Instant)
We redesigned Bobcat Club as a fully digital, gamified platform. It rewards everyday actions (sales, surveys, campaign participation) with points, but also gamification elements like badges, levels, and leaderboards. Recognition is immediate via in-app notifications and a clear activity timeline. Instead of shipping boxes, users redeem gift cards, cutting cost and complexity.
Why itworked
We swapped delayed, expensive logistics for instant recognition and simple digital rewards.
The game mechanics make progress feel tangible, the admin complexity drops, and the whole system is easier to adapt across markets and teams.
our approach
THE impact
What we delivered
Higherengagement
Dealers stay active because the feedback loop is fast and visible.
Lower costs,faster delivery
Digital rewards remove shipping and warehousing.
Lessfriction
Fewer tickets, clearer rules, and self-serve visibility of progress.
Sustainedresults
A living program that motivates all year, not just at campaign peaks.
- 67% of usersactive in atypical Month
- 293% YOY INCREASEIN points collectedin 2023
- 253% YOY INCREASEIN points claimedin 2023
- 14% YOY INCREASEIN activeusers
Our Takeaway
An incentive program is a tried-and-true concept for motivating dealers and sales reps. By going fully digital and gamified, the redesigned Bobcat Club turned a slow, costly rewards scheme into a program users actually enjoy.
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