Pernerka: From 600 Years of Craft to a Modern Shelf Standout
Pernerka: From 600 Years of Craft to a Modern Shelf Standout
New Era
Brief
& Goals
Perner Mill is a respected B2B supplier and a family business with more than six centuries of craft. The challenge: launch Pernerka, a premium B2C line, and win space in crowded shelves (and homes) where shoppers rarely switch flour brands.
Our Approach
Start With
Real-Life Use
We ran deep, practical research on how people actually buy, carry, and store flour: bags tearing in car trunks, leaking in shopping totes, and getting stacked on pantry shelves in different orientations.
We also dug into label visibility when packs are stored sideways or back-to-front. Insights shaped every choice—material, layout, copy, and form factor—so the brand felt premium and solved real annoyances.
How We Worked
What we made
What we made Design That Works Hard
Stronger paper bags that keep their shape and don’t split, so flour doesn’t end up all over the car boot.
Multi-side naming: flour type printed on front, side, and spine so you can always see what’s what, no matter how you store it.
See-what-you-buy window highlighting a unique proof point: Perner is the only mill that grinds wholegrain this fine — so we let buyers see the smoothness.
Clear colour system for different flour types for quick shelf navigation and at-home recognition.
Premium, minimal look that you’re happy to leave on the counter.
Full 3D pack renders to speed launches, extensions, and campaign visuals.
The Solution
Why It Worked
We didn’t just polish the brand; we fixed the everyday pain points. Stronger bags address transport and storage. Multi-side labeling stops the “which one is this?” rummage. The window makes the core product truth visible—fine-ground wholegrain is a real differentiator you can trust with your eyes.
Impact
From Newcomer to Premium Powerhouse
Pernerka moved from newcomer to a visible premium player on shelves and online.
Packaging turned into a useful object, not just a wrapper: easier to transport, store, and select.
The brand story (centuries of craft meets modern utility) now reads instantly at the shelf and in the hand — driving trial and repeat.
Our Takeaway
Great rebranding starts with real customers: in the pantry, not just the guidelines. When you solve real problems and show the real quality of your product, good design will help the product earn its place in the minds and shopping carts of your target audience.
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