About
REBRANDING
A rebrand should feel like progress, not a crisis. We manage transitions with clarity and control — from positioning to design systems to internal rollout. Our method is collaborative, structured, and built to land smoothly.
The Challenge
Changing the label,
but keeping the recipe
The idea of a fresh, new identity for your brand can be exciting.
But rebranding while your business keeps running can be a lot to deal with. It’s like repainting a plane in the air. Or changing your shoes in the middle of a dance. (We have quite a few more of these clever analogies, but you get the idea).
When a rebrand does go well, though, it’s not just a huge boost for a brand, but potentially a major milestone for people’s careers, something that’s appreciated across industries and something you will be glad to show on your resume.
THE PITFALLS OF REBRANDING
It’s easy to get under pressure fast
Your job and your customers don’t just take a break. Suddenly, you find yourself juggling positioning, logos, websites, signage, product branding, dealers, PR — while none of your other responsibilities stop to let you prepare.
Staff can feel lost or try to resist changes; markets and customers get unclear messages, and people expect you to find solutions.
KEY INSIGHT
Your rebrand may feel unique from the inside, but many challenges and risks have been overcome before. Planning it takes a calm, methodical and strategic approach with the experience of someone who’s already been through it (and lived to tell the tale).
HOW WE DO IT
build the system, not just a logo
A rebrand is where your relationship with an agency can be put to the test, creating real pressure on both the client’s and the agency’s teams with tight timing, many opinions, and different needs by market. The agency’s job is to steady the work: keep the story clear, help decide what stays 1:1 and what adapts locally, and keep things organised and moving.
One of your priorities is getting internals on board first and let them help you amplify the rebrand’s message. When it’s time to roll out, we support a phased approach: brief partners first, then go public. We’ll supply FAQs, short playbooks, and ready-to-use templates to make adoption easier, and we stay close during launch to monitor feedback and fix issues fast. It’s practical, dedicated help — so your team isn’t carrying it alone.
WHAT REALLY WORKS
OUR LEARNINGS & TAKEAWAYS
Consider dual branding for a while. A new brand will take time be recognised. Studies show that old brands tends to be used for up to 10 years after changing.
Know the local situation in each region. Your old brand is not equally strong in your markets and with uneven reputations come different starting positions.
A brand is not just a logo. Have the entire identity and all assets, a “system” in place, and make a detailed list of everything that will need to be rebranded.
Start with employees. They will take some convincing, but will absolutely carry the message once on board. Identify “employee influencers” and help them spread the message.
Avoid bombastic or over-the-top promises tied to the new brand. When global marketing is pushing you to use messages 1:1, you can still be smart about localising them.
Keep it more practical and less abstract. Support the new brand with easily noticeable improvements (lead times, service availability, polished materials, strong brand content…).
A rebrand is a journey and the launch is only the beginning. Make sure to plan resources to keep fixing and improving long after launch.
Plan a solid, long-term media budget exclusively for supporting the new brand and your main messages.
CLIENTS
& COLLEAGUES
IN THEIR OWN WORDS
lorem ipsum
Julia Catgirl 3
Bob
Lorem ipsum dolor sit amet consectetur. Euisrhoncus.
Julia Catgirl
Bobcat
PROJECTS
WHAT WE HELPED
OUR CLIENTS ACHIEVE
Contact Us
LET'S DO SOMETHING BIG TOGETHER
New projects, old projects, careers, press and other inquiries — reach out to us with anything.
Thank you
